Heirloom - Taste the Difference
As you are walking through the produce aisle in the grocery store, you come across a few varieties of tomatoes. Your eye immediately goes to the perfectly round, bright red tomato that sits front and center. But what if we were to tell you there is something even better? The, usually, disfigured heirloom tomato may lack that perfect round shape and brilliant red color, but it makes up for everything in taste.
To showcase the internal beauty of these heirloom tomatoes, I came up with the tag line “taste the difference.” The campaign showcases the beauty, freshness, and a completely new look at heirloom tomatoes. It’s not about looks when it comes to heirloom tomatoes. It’s about what’s on the inside that matters, taste.